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Children today are burdened with the prospect of a world facing an uncertain future. As such, educative initiatives designed to help children and young people better understand the risks posed by climate change and what they can do to prevent it have never been so important.

Through climate change and ecological duress, humans have played a dangerous game of brinkmanship with the plant, weighing their insatiable need for industrial growth against the finite resources available on Earth. In doing so, we have brought the environment dangerously close to collapse in a number of ways; melting polar ice caps and the resultant probable increase in sea levels is one such example.

Many believe that it is too late, that we have gone too far to unstitch what destruction has already been sewn. As such, the need for future generations to understand the full impetus of climate change and what needs to be done to protect the planet is vital.

Increasingly, topics such as climate change are being introduced into the class room to nurture and develop the concept in children through the curriculum. As the future custodians of the planet, this seems to be a vital movement.

In order for children to better understand climate change, the key messages associated with turning around the potential ecological demise of our planet must be delivered in an appropriate way. Making learning fun for children is a tried and tested method for communicating on serious issues in an approachable way.

Many education initiatives for children are focussed on encouraging them to participate around the home to small, manageable degrees. You could encourage your child to turn light switches off when there’s no one in the room; to turn stand by buttons off safely at the TV or computer when there’s no one watching or when they go to bed. Encourage children not to waste water, and to turn off a dripping tap; teach them not to put anything warm in the fridge or freezer, and that by keeping your windows clean, sunlight can enter your home, providing abundant natural warmth, helping to conserve on central heating bills.

Children may enjoy learning about why they play such an important role in the future of the planet through games or art workshops, while climate destructive elements can be communicated through making children into climate cops and identifying climate crimes.

By using such education initiatives and activities, there’s plenty opportunity to reward your children, all the while, reinforcing their understanding of climate change and why their participation is so important.

As with any purchase, buyers need to choose their offsets carefully, particularly as the voluntary offset market is largely unregulated.

One issue to consider is the offset project type. For example, although quite popular, offsets from tree-planting projects are problematic for a number of reasons, including their lack of permanence and the fact that these projects do not address our dependence on fossil fuels. Similarly, offset projects involving the destruction of halocarbon gases such as HFC-23 have sustained numerous criticisms, including the fact that they actually result in a perverse incentive (due to the sheer volume of offsets – and profits – that they generate) for more of the ozone-depleting gas to be created. The price of offsets from these projects is also so low (due to the very high global warming potential of the gas) that they tend to flood the market and squeeze out more sustainable offset projects, like solar and wind.

Another important issue to consider when purchasing offsets is ‘additionality’. An offset project is considered additional if it isn’t business as usual. Typically this means that the project wouldn’t have happened without the extra funding from the sale of offsets. Additionality is extremely important, as the entire concept of offsetting – i.e. purchasing greenhouse gas reduction credits from a project elsewhere to neutralize one’s own emissions – is based on the premise that those reductions wouldn’t have happened otherwise. Only by buying offsets that have met additionality criteria can you be assured that your purchase is resulting in a net benefit for the climate.

Other criteria of high quality carbon offsets include: validation and verification of the project by reputable third-parties; steps by the project developer to ensure that each offset is only sold once (e.g. by listing the offsets on a public registry); and systems in place to control ‘leakage’, where the creation of a GHG reduction in one region causes an unintended increase in GHG emissions somewhere else (for example, protecting a forest in one location could simply shift logging to a forested area in a new location).

A number of organizations have published comparisons of offset vendors; these can be found in the Resources section below. For example, Clean Air Cool Planet has published a Consumer’s Guide to Carbon Offsets for Carbon Neutrality that lists some some questions that potential buyers can ask of offset vendors:

1) Do your offsets result from specific projects?

2) Do you use an objective standard to ensure the additionality and quality of the offsets you sell?

3) How do you demonstrate that the projects in your portfolio would not have happened without the greenhouse gas offset market?

4) ave your offsets been validated against a third-party standard by a credible source?

5) Do you sell offsets that will actually accrue in the future? If so, how long into the future, and can you explain why you need to ‘forward sell’ the offsets?

6) Can you demonstrate that your offsets are not sold to multiple buyers?

7) What are you doing to educate your buyers about climate change and the need for climate change policy?

Because it can be difficult for offset buyers to get clear answers to each of the above questions, a good way to ensure that your offset purchase is making a positive contribution to the climate is to purchase offsets that meet recognized standards. Just as consumers can feel confident when purchasing food products that meet strict third-party standards for organic agriculture, standards for carbon offsets provide assurance that certain criteria are met when the offset is developed and sold.

A number of standards exist for carbon offsets, including the VCS, Green-e, and The Gold Standard. More standards are being announced regularly, and WWF recently published a comparison of the most common offset standards. Each of these standards differs in key ways, with some being more rigorous than others.

The Gold Standard is widely considered to be the highest standard in the world for carbon offsets. It ensures that key environmental criteria have been met by offset projects that carry its label. Significantly, only offsets from energy efficiency and renewable energy projects qualify for the Gold Standard, as these projects encourage a shift away from fossil fuel use and carry inherently low environmental risks. Tree planting projects are explicitly excluded by The Gold Standard.

First, Gold Standard projects must meet very high additionality criteria to ensure that they contribute to the adoption of additional sustainable energy projects, rather than simply funding existing projects. The Gold Standard also includes social and environmental indicators to ensure the offset project contributes to sustainable development goals in the country where the project is based. Finally, all Gold Standard projects have been independently verified by a third party to ensure integrity.

Currently, The Gold Standard is restricted to offset projects in countries that don’t have emission reduction targets under the Kyoto Protocol, which are primarily developing countries. Supporting offset projects that meet The Gold Standard therefore helps these countries ‘leapfrog’ us technologically so they don’t go down the same fossil fuel path as developed countries – which would be disastrous for the climate.

The Gold Standard is supported by over fifty non-governmental organizations worldwide, including WWF International, and Greenpeace International.

Anything that is consumable is marketable. Those who are on top of the biz know how to sell all sorts of items and renewable energy is not an exception.

To boost sales of these renewable energy companies, they really have to sell it. It is not enough to say that renewable energy can sustain human life for future generation. Not all are conscious of the future and what awaits the generations to come. Going green really should sell everything they got!

1. Better education is better profit

The world’s condition is already at its alerting stage. More and more people are seeking alternative energy providers to sustain their daily living. Renewable energy marketing is a perfect opportunity to increase the level of awareness of the people and make use of the chance to permeate the consumer’s will to purchase.

Since renewable energy does not come cheap consumer are doubtful in purchasing such equipments. It is timely and tiring to constantly promote renewable energy and at the same time address environmental issues that can be solved with the use of renewable energy. But be rest assured that efforts are not left in vain.

2. Positive renewable energy marketing is additional cookie points

No matter how much people doubt products, always remember that it is the same for almost every product in the market. A good company would like to sell their product in accordance to how they would like the product is perceived by the market. However, a better company would inform the consumers of how they could benefit from clean renewable energy.

3. Proper marketing is favorable to the recommendation of experts

Experts are the best back-up for a renewable energy company. People would listen better to experts using renewable energy rather than celebrities endorsing it without even vouching in for what they say. Expert opinions matter, not only in marketing but in improving quality of renewable energy products simultaneously with sales.

4. Total customer satisfaction should be met with a smileTo meet up with the expectations of consumers is practically what a renewable energy company should be focusing on. It must continuously reinvent itself so that it would constantly offer something fresh to the public.

It would build up company character and confidence in the long run. To live up to expectations and to surpass it as a main objective would build a stronger renewable energy company.

5. Renewable energy marketing can win the heart of the government

The government is one of the biggest consumers in the country to win the favor of the government means better investment, more jobs and of course a wider horizon for the company. To end this, it is better to stay true to what a renewable energy company advocate, a better world.

It is more than enough to say that the usage of renewable energy will sustain future generation. However, no matter how noble the advocacy may be, without proper marketing, these innovations might be as won’t gather much attention