DEFRA backs the pledge to reduce emissions by 80% by 2050 The Department for Environment, Food & Rural Affairs has officially recognised National Grid for the dedication they are showing to cutting greenhouse gas emissions. National Grid announced today that it is increasing its target of reducing company-wide greenhouse gas emissions against its 1990 base rate from 60% to 80% by 2050. It also unveiled its intention to adopt new carbon budgets across its UK and US electricity and gas businesses from April 2009 and integrate them in the management of its day-to-day business to encourage ‘bottom-up’ employee involvement and help identify new ways to achieve the challenging 80% target. The energy giant is adopting a ground-breaking initiative to link carbon budgets with performance management, placing carbon reductions at the core of their operational decision-making and challenging the energy industry’s traditional way of working. National Grid’s Chief Executive, Steve Holliday, said: “National Grid has already reduced its greenhouse gas emissions by 35% against our 1990 base rate, but we need to do more. Adopting carbon budgets and aligning them to our performance management process will encourage our employees to identify new ways to achieve our challenging 80% cent reduction target, and ensure emissions reductions remain at the heart of our operational decision-making.” Over the next 12 months, National Grid will undertake a review of its operations, which will provide a …

Now you can help reduce carbon emissions by simply buying a bottle of water. The world’s fastest growing, premier bottled water brand is kicking-off a comprehensive carbon reduction and land use and renewable energy offset program that will deliver one of the first consumer products that truly goes beyond carbon neutral and leaves a negative carbon footprint, setting a new standard for the bottled water industry. FIJI Water’s far-reaching initiative aims to “green” nearly every step in the product life-cycle so that each sale of bottled water results in a net-reduction of carbon in the atmosphere. The results will drastically mitigate FIJI Water’s impact on global climate change and establishes FIJI Water as a leader in the beverage industry on sustainable growth. Over the next three years, the company plans to reduce the amount of energy required for their products through a number of efforts, including using wind power to increase the energy efficiency of its bottling facility in Fiji, and replacing bio-diesel to replace traditional diesel in transportation, and a reduction in packaging. By partnering with Conservation International, a leading conservation organization, they will be permanently protecting the Sovi Basin, the largest remaining lowland rainforest in Fiji. Located on the Fiji Island of Viti Levu, it covers 50000 acres of land and lies within the Polynesia/Micronesia biodiversity hotspot — one of 34 such hotspots around the world. Produced for Fiji Water

For more environment-related videos, go to www.wsj.com/video. Concerns are mounting about projects that earn carbon credits for business practices they’ve been doing anyway. (Oct. 20)

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Join us for a look at the strategic power of supply chain carbon metrics. Chris Erickson is CEO of Climate Earth, the carbon accounting company. By way of several real world case studies, Chris shows why carbon accounting is the key to reducing fossil fuel dependency and increasing long-term, stable profits.

(Part 1 of 5) Paul Herman, CEO of HIP Investor, shares case studies of S&P 500 companies that are generating profit through cost reductions, revenue growth, tax benefits and brand enhancement—all of which are maximized through systematic carbon accounting.